Sharing Industry News: A Simple Strategy for Nurse Entrepreneurs

Oct 29 / Teresa Sanderson, RN, CCM
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As part of our "100 Days, 100 Ways to Attract Clients Online Without Ads for Nurse Entrepreneurs" series, today we're exploring a straightforward yet powerful strategy: sharing industry news. This approach can help you expand your network, grow your authority, and find clients with minimal effort.

Why Share Industry News?

Sharing industry news is one of the easiest ways to engage with your audience and demonstrate your expertise. Here's why it's so effective:

  1. Ready-made Content: The news article is already written, giving you a solid foundation to build upon.

  2. Relevance: Industry news is inherently interesting to your target audience.

  3. Opportunity for Commentary: You can add value by sharing your unique perspective on the news.


A Real-World Example

Let's consider a recent example from the nursing field:

"33% of nurses leave the profession within their first two years after graduation."

As the founder of the Nurses Feed Their Young movement, this headline presents a perfect opportunity for me to:

  • Share the article with my audience

  • Offer my perspective on why this is happening

  • Suggest strategies to retain these new nurses

  • Relate it to the broader issues in nursing culture


How to Implement This Strategy

  1. Stay Informed: Regularly check reliable sources for news in your industry.

  2. Choose Relevant Topics: Select news that aligns with your expertise and audience interests.

  3. Add Your Perspective: Don't just share the news; explain why it matters and what it means for your field.

  4. Connect to Your Services: If appropriate, mention how your products or services relate to the news topic.


Questions to Consider When Sharing News

When you find a piece of industry news, ask yourself:

  • What are the current trends in my field?

  • What's going well, and what needs improvement?

  • What crucial information might others in my industry be missing?

  • What unique perspective can I offer on this topic?

  • How does this news relate to the products or services I provide?


The Power of Simplicity

By consistently sharing and commenting on industry news, you can:

  • Grow your client base

  • Expand your professional network

  • Establish yourself as a thought leader in your field

And the best part? It can be this simple to attract clients without relying on paid advertising.


Take Action

If you found this strategy valuable, remember it's just one of 100 ways to attract clients online without ads. Access the full "100 Days, 100 Ways" training at no cost. Let's elevate your social presence and help you find the clients you want for your business without spending a penny on ads.

Remember, staying informed and sharing your insights can be a powerful tool in growing your business. Implement this strategy asap and watch your online presence flourish!