Video marketing has emerged as a dynamic and highly effective tool for marketing all types of businesses, including nurse owned businesses, to connect with their audiences. Whether you're a online course creator, health and wellness coach, or in the business of IV hydration, video marketing offers a powerful way to connect with and educate your audience. Plus, video provides the unique advantage of personalizing and humanizing your brand. In this article, I'll discuss how video marketing can benefit you as a nurse entrepreneur.
The rise of video marketing in recent years is no accident. Video content is engaging, memorable, and easily consumable, making it an ideal medium for nurse entrepreneurs looking to convey complex information or engage with clients and peers. Here are some compelling reasons why video marketing should be an integral part of your healthcare marketing strategy. According to Wyzowl:
- 82% of all internet traffic is video viewing
- 9 out of 10 business use video marketing as a key aspect of their annual marketing campaigns
- 96% of video marketers feel use of video has increased understanding of their products & services
- Educational Content: Videos allow you to create informative and educational content that showcases your expertise. You can explain your products and services in a way that is easily understandable for your audience. This simple act benefits your business by educating potential clients about what you do and also establishes you as a trusted source of information.
- Answering Common Questions: Frequently asked questions are an excellent source of video content. By creating videos that provide answers to the most common questions about your business, you can bring your client closer to doing business with you.
- Tutorials and How-Tos: Video tutorials are a fantastic way to demonstrate simple procedures, solutions to problems, and so on. Whether it's a demonstration of breathing techniques to decrease stress or anxiety or a step-by-step guide equipping a handicapped bathroom, tutorials in video format are invaluable resources for patients and caregivers.
- Live Interaction: Hosting webinars or live Q&A sessions on platforms like YouTube, Facebook Live, or Instagram Live gives your audience a chance to connect with you in real-time. This increases engagement and builds trust and credibility as you address questions and concerns directly.
In the world of business, trust and compassion are paramount. Video marketing offers a unique opportunity to give your brand a personality and human face. This allows your audience to connect with the people behind the services provided. Here's how video can help in this regard:
Team Profiles: Introduce your team through video profiles. Share their stories, qualifications, and passions. This personal touch helps clients feel more comfortable and familiar with the people who will be caring for them.
Client Stories: Sharing client testimonials and success stories through video can be incredibly inspiring. It not only highlights your positive outcomes but also showcases the expertise of you and your team.
Behind-the-Scenes Content: Take your audience behind the scenes with videos that show the day-to-day operations of your business. From what’s on your desk to an outside view of you creating a video, this type of content provides a glimpse into your world and can demystify what it’s like to work with you.
If you're new to video marketing, here are some steps to get started:
- Plan Your Content: Identify your target audience and the key messages you want to convey. Focus on their pain points. Solve their problems. Develop a content calendar to ensure regular video updates.
- Quality Matters: Invest in good equipment and ensure high production quality. Clear audio and sharp visuals are absolutely essential for conveying professionalism. Remember, though, I said invest in good equipment - not the best, not the worst. Don’t break the bank.
- Educate and Inform: Create content that is genuinely informative and relevant to your audience's needs. Focus on providing value and building trust.
- Engage with Your Audience: Encourage comments, questions, and feedback on your videos. Engage with your audience by responding promptly and thoughtfully when they leave a comment or share your video.
- Promote Your Videos: Share your videos on your website, social media platforms, and email newsletters to maximize their reach.
Video marketing is a powerful tool that can help nurse entrepreneurs connect with their audience, educate potential clients, and bring a brand to life. By creating informative and engaging video content, you can establish yourself as a trusted source of information while building meaningful connections with your audience and peers alike. Embrace the potential of video marketing in healthcare and unlock new opportunities for growth and engagement in the digital age.
