4 Things Every Nurse Entrepreneur Should Know About Their Ideal Client

Jul 25 / Teresa Sanderson, RN, CCM
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Understanding your ideal client is the game-changer you need! In this article, I'll spill the beans on four must-know things about your ideal client that will supercharge your marketing strategies. From nailing down their pain points to understanding their personality type and values, you'll discover what makes them tick! Identify the social media platforms they love and you can connect and engage with them like a boss.
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Nurse entrepreneurs play a crucial role in blending compassionate patient care with savvy business solutions. And you know what? Understanding your ideal client is an absolute game-changer on your path to success! In this article, I’m diving into four must-know things about your ideal client that will supercharge your marketing strategies. From nailing down their pain points to getting a good grasp of their personality type and values, you’ll discover the stuff that makes them tick. Plus, when you find their favorite social media platforms, you’ll be able to connect and engage with them like a boss. Armed with this information, you'll forge rock-solid connections and build a thriving business that caters perfectly to your ideal clients. Let's get down to business!


1. Who They Are

Let's dig deep into understanding your ideal client! How old are they? What's their financial situation like? Are they living paycheck to paycheck, or do they have disposable income? Are they pretty content with their job or looking for opportunities? Are they well-educated? Do they own a home or do they rent? And let's not forget about their risk tolerance – it's essential to know where they stand in this regard. How well does your ideal client tolerate risk?

2. Pain Points

Identifying your ideal client's pain points is like finding that pesky rock in your shoe – you need to get rid of it to walk comfortably! So, what's the problem your ideal client knows they have? What are they searching for a solution for? Pinpointing these pain points will help you create targeted solutions that immediately make their lives so much better.

3. Personality Type & Values

This is the missing link to creating your customer avatar! Personality-based marketing is a BIG DEAL. It's what sets your business apart and takes your level of service to the next level. By getting personal and intentional, you can customize your presentation to suit your client in front of you – no more "one size fits all" pitches. Understanding your ideal client's personality type and values allows you to communicate in a way that resonates with them. The truth is I've used this personality-based marketing approach, I’ve earned more in the first 6 months of this year than I did the entire 12 months of last year! Click here to crack your personality code and try out the system I use that has made all the difference. 

4. What Social Media Platforms Do They Love

Not all social media platforms are created equal, and each one attracts a unique audience. As a nurse entrepreneur, it's important to focus on platforms where your target audience is most active. For instance, LinkedIn can be a goldmine for networking with other healthcare professionals, while Instagram and Facebook are fantastic for engaging with potential clients. By choosing the right platforms, you can expand your reach and make a more significant impact.


Understanding your ideal client on a deeper level is the secret sauce to taking your nurse entrepreneurship to new heights. So, dive in, get to know them inside out, and watch your business flourish like never before!


If you want to learn more about how to attract your ideal client organically on social media, get on the waitlist for my next workshop, Selling on Social, coming up August 21-26, from noon - 1pm CST. $47 and 5.0 contact hours of nursing CE credit will be awarded. You will learn how to call out your ideal clients on Facebook, LinkedIn and YouTube! Click here to register!